A few days ago, I got pitched by a Dutch company, DSM, in regards to their range of nutritional products and their line of automotive plastics.
I know—I read the beginning of the email and thought the same as you are thinking now—why the heck are they pitching me and what kind of hoohaa is this? As a 7 year vegetarian (sometimes pescatarian), I’m always critical of companies who sell themselves as “nutritional.” Nutrition comes from fresh food, not a big corporate entity…
Moving beyond their PR lingo, I actually did some background research on them, as I didn’t want to be rude to the communications guy who had kindly pitched/emailed me.
Low and behold, I stumbled upon a company more than 100 years old, who had originally began in the fossil fuel (coal) business, and which now sits in the nutritional supplement and biofuel sector. I was utterly shocked at the amount of change the company had undergone since 1902, and that indeed a traditional non-renewable resource focused organization was able to pull such a pivot off.
CASE STUDY! I still think like an International Relations student. Had I found this my Senior year of college, I would have been all over it.
To top off all of this evolving from the past and into the future jazz, they will be on various panels at the Clinton Global Initiative next week and at the UN summit as well, talking about food security, preventing global communicable disease, promoting women’s health, and about their role in the biofuel industry.
Do check DSM out, if not simply for an interesting case study of a traditional energy company seemingly successfully evolving to a future oriented strategy and product offering, but for a light at the end of our fairly depressing proverbial energy tunnel.