Yesterday, Jack Dorsey (the founder of Twitter and of Square) retweeted a seemingly arbitrary tweet of mine:
It was a beautiful day in New York, one of those days that remind you of why Fall is probably the best season of the year, brimming with sunshine, a cool and crisp breeze rustling the remaining colorful leaves on the trees, and light clouds abundant throughout the clear blue sky.
I had a wonderful lunch with a friend and a coffee with another friend visiting town (both of whom I met through work), and was strolling down the street on my way home from my office, when I felt the need to let the internet know how beautiful it happened to be around 3 pm. I figured that if anyone saw the tweet who happened to be in NYC, it might inspire them to take a coffee break sooner than later and walk out of their office. It was a mindless but hopeful action.
Once Jack retweeted it to his over 2 million followers—I of course had more retweets, many more favorites, some new followers, some spammy interactions—the normal behavior you might expect when someone famous shares your content on the social web.
What I didn’t expect was a text about 2 hours later from a friend who I had only seen once since high school, saying thank you for tweeting about the beautiful day. He said he had seen Jack retweet me, and that it had inspired him to go for a walk around the block and leave his desk for 15 minutes.
This is the essence of why the web is amazing—my offline moment inspired my online comment which then inspired another person to have a beautiful offline moment…